Split into four sections, I show different iterated prototypes for the four main sections I divided the homepage into. Presenting my full wireframe to my director and CEO, the turnaround from this meeting was about 2 weeks. I created two versions, one with a carousel of animations and one with an elongated scroll where there would be blocked features with gallery style product images (you can see the process in the Benefits & Elements tab.
The Hero image was decided on pretty quickly, following modern styles and an animation falling as our main hero image to "stop the scroll" to allow users immediate knowledge of our main product. Testimonies, Extra Value & CTA required some fine tuning only for style purposes driven by wanting to provide the user more reason to "stop the scroll." One big thing for me is always, always keeping the user in mind. Once approved, I began working on finalizing the layout immediately. I met with my director once a day keeping her updated and continuously testing back and forth with her.
User testing was completely in-house team and friends from UC San Diego. Animations took me the longest, but I feel as if Jitter and Adobe AfterEffects became very close in that timeframe :-). Our developer is awesome and in addition to the prototype, I was able to write a full word document of all the interactions.